APRIL 2014
AUDIO BOOK REVIEWS
by Jonathan Lowe
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For
over a decade now, nothing has sold like Steve Jobs.
His brand and legacy have made Apple iconic, and
the off-and-on number one company in the world along
with Exxon. Sitting on a mountain of cash, Apple
has been creative in every sense, and now the book
CREATIVITY INC by Pixar co-founder Ed Catmull
seeks to rewrite the history of Jobs with
the perspective that he wasn't personally such a
bad guy, after all. Of course in the sheer business
sense, Jobs was a genius visionary and perfectionist
who was required to demand that everyone live up
to that vision. It makes sense that if you want
to rule the planet you need to either inspire your
employees to greatness or else push those employees
hard, with little regard for their feelings. Jobs
did both, albeit maybe not at Pixar or in the presence
of Catmull. Now, as Disney's Animation president
as well, Catmull has chosen not to write an autobiography
but rather an inspirational business book about
Pixar subtitled "Overcoming the Unseen Forces
That Stand in the Way of True Inspiration."
One of those unseen forces at Apple was Steve Jobs,
according to that other biography. Yet after Jobs
got sick, his modus operandi changed, he mellowed,
and, like his one time nemesis Bill Gates, he came
to realize that money wasn't that important. Changing
the world was more important. Written with
Amy Wallace and narrated by Peter Altschuler
on audio in a clear and conversational sytle, Catmull's
book covers nearly twenty years at Pixar, as he
created the world's first animated feature, Toy
Story, and went on to produce Monsters, Finding
Nemo, The Incredibles, Up, and Wall-E. "Jobs
didn't try to interfere that often," Catmull
says. Instead, Steve appreciated their story-telling
talents, and supported their creative culture within
a unique environment (that may or may not be recreated
by others.) Sharing of ideas on Notes Day, and mixing
people arbitrarily to foster and encourage new contacts,
is but one of many tools listeners might incorporate
into their own businesses. Do they have the same
playing field or people like John Lasseter, though?
Maybe not, but anything that encourages innovation,
cooperation, and change must be considered in the
plus column, so this audiobook shouldn't be missed.
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A
MILLION WAYS TO DIE IN THE WEST is a comedic
screenplay due in theaters as a movie on May 30.
It's by Seth MacFarlane, the most financially successful
comic writer alive, creator of Family Guy
and American Dad (and the movie Ted.) The
movie stars Liam Neeson and Charlize Theron, with
MacFarlane as Albert, and Neil Patrick Harris as
Foy. The novel version is narrated on audio
by Star Trek's Riker, Jonathan Frakes.
It's about a cowardly sheep farmer who falls for
a new woman in town, then must face her husband---a
notorious gun slinger.
There's
a reason why the guy is a sheep farmer. And why
Sarah Silverman is also in the movie. There's a
lot of gratuitous whatever. The movie looks to be
hilarious, with both the book and movie making the
spoofy point that the old west has been romanticized
in literature and films for too long, and MacFarlane
has a lot of fun pointing out the fallacies of that
romance with spicy romance and derring-do of his
own. As MacFarlane's first novel, it's fleshed out
a little more than the movie can be, but nonetheless
suffers from being slow in parts and too confusing,
not being the original source material. Set in 1882
in Arizona, the plot isn't meant to be taken seriously,
so criticism shouldn't attempt to compare Seth to
Elmore Leonard, Max Brand, or Louis L'Amour. That's
like comparing apples with rattlesnake eggs. Think
Three Amigos or Blazing Saddles
in fan fiction format, instead. With plenty of jokes
and melodramatic action scenes. As a novelist, Seth
still has something to learn about pacing and character
development. Which is not to say that his novelization
won't become a bestseller when the movie comes out,
or that Frakes' narration isn't interesting and,
at points, melodramatically entertaining. Just that
"no one is going to say the book is better
than the movie." Which is the same thing the
Washington Post is saying about Divergent. |
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Bravo
to Dr. Mark Hyman, who isn't afraid to
call it as it is. Of course there are a ton of diet
books coming out every month, especially those which
promise quick success. What makes this one different
is he doesn't promise results if you don't fully
commit. There's science behind it, too, not just
hokum. The tough love in his 10 DAY DETOX
DIET is breathtaking, as part of a "Blood
Sugar Solution." After hitting listeners with
the facts about how much sugar Americans consume,
primarily as soda (which he calls "Liquid Death"),
he shows why and how one can overcome cravings for
bad foods by resetting their metabolism. Chronic
diseases are the result of poor nutrition and lack
of exercise as much as genetics, while sugar is
8 times as addictive as cocaine…which is why
he talks about overcoming one's primitive "inner
T-Rex," the reptilian brain which goes for
the bad stuff automatically. "Food manufacturers
design their products to addict you to them,"
he says. Since you're already pre-disposed not to
resist, what chance do you have, given the 3000
ads a day you're subjected to---mostly for bad foods?
(No wonder we're the fattest country on Earth, with
the highest health care costs.) Sports (which has
become our true religion) is married to junk foods
and soda, sometimes disguised as "sports drinks"
like the so-called "Vitamin Water," which
even Coke admits isn't really good for you. And
how much does Coke and Pepsi spend on advertising?
Even in sci fi movies like Blade Runner,
future cities have huge Coke signs whose design
hasn't changed, since the ads are so effective (and
why change what works?) These companies are not
on your side, they only care about profits (just
like drug dealers on the street corner.) Hyman is
all about getting back to natural, unprocessed foods
as a way to circumvent diabetes, cancer, digestive
disorders and joint pain while losing weight…and
if that means turning off the TV to help do it,
so be it. While he pushes supplements, that aspect
of the book can be ignored only if you're willing
to purchase a wide range of natural foods (and if
they're available.) The subtitle is "Activate
Your Body's Natural Ability to Burn Fat and Lose
Weight Fast." Hyman reads the audiobook
version himself for Hachette Audio, with
an earnest yet optimistic tone. He is chairman of
the Institute for Functional Medicine, and director
of the UltraWellness Center. |
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