Frugal and Focused Tweeting for Retailers
Tweaking Your Tweets and Other Tips for Integrating Your Social Media

by Carolyn Howard Johnson

      Are you an experienced Twitter user? Or are you a novice, or perhaps someone who has yet to dare to dip your toes into the Twitterverse? If any of these circumstances apply to you, “Frugal and Focused Tweeting” will teach you things you probably don’t already know about Twitter, and will most certainly help you get off on the right “Tweet” if you are just starting out.

In her friendly, easy to understand, and fun manner, Carolyn Howard Johnson shares the simple ways you can use your Twitter account to help grow your online or offline business. While the book is targeted, as evidenced by the title, to retailers it offers important information to anyone who seeks to further understand how to use Twitter and gain maximum benefit from the time you spend doing so.

You will learn about the Twitter Interface, how to build a targeted group of followers, the best ways to integrate your Tweets with other Social Media. Within a few short sections of this book you will be familiar with Twitter tools, statistics, and how to set your goals and follow through with them.

Once you’ve mastered the main content of the book, you’ll find a helpful appendix section which includes sample Tweets, a glossary of Twitter terms, and an introduction to some Twitter Applications to help you organize your ever burgeoning Twitter contacts.

Without a doubt in my mind, I recommend that anyone and everyone who wants to utilize Twitter to its fullest potential should read this book. It’s one you’ll want to keep on hand by your computer or in E-book form on your desktop.