Globality
Competing with Everyone From Everywhere for Everything
by Harold Sirkin, James Hemerling, and Arindam Bhattacharya
Read by Christian Rummel
This five disc series, though designed for business consultants, owners, and marketers, is an incredibly interesting
walk-through of the international business market. Though at times the authors trace the onslaught of the economic
world tsunami, the series acts more as a warning to local and national companies to think globally in terms of their
marketing, strategy, and business development plans. Over the past twenty years, they argue, third world companies
have learned to not only compete in the world market, but have developed their strategies in such ways as to leap
forward, with the power and speed of a tsunami, to take control of the global market, leaving even long standing
national companies in the wake and in ruins.
The warning that goes beyond the corporate owners to investors and even the consumers is one of awareness and
immediate action, including broad sweeping changes in corporate vision. The race is not always to the swiftest, they
warn, but to the swiftest who also learn from the mandatory vision of globality. When I listened to the first CD, I
assumed the direction of the remainder would be a discussion of opening markets in the third world countries, such
as China and India. But I was quickly awakened to their metaphor of an economic tsunami, a storm that moves very
quickly and all encompassing from the third world countries to our own, not the reverse. This tsunami comes to
challenge, not compete. In order for long standing companies, even local marketers, to survive, they must meet the
challenge with a new vision of economic globality. The world's economic balance, they warn, has shifted and even been
disrupted. Well worth the listen for any investor, business owner, consumer, and business planner. |
The Book |
Hachette Audio |
June 11, 2008 |
Abridged Audiobook 5 CDs / 5 HRs |
1-60024-176-X |
Non-fiction / Business |
More at Amazon.com |
Excerpt |
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The Reviewer |
Chris Querry |
Reviewed 2008 |
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