The Skinny on the Art of Persuasion
How to Move Minds

by Jim Randel

      Jim Randel has produced another excellent book for “The Skinny On” series. “The Skinny on the Art of Persuasion” fulfills its mission to explain how to learn the skills needed to “move minds.” This book draws from a multitude of sources aiming to teach this subject. The knowledge is condensed into a less than 300 page book that can meet the mark for a one hour or less read.

Life presents us with so called “teachable moments”. On every page, in every comic frame, the reader will find such moments. They are little gems of wisdom, with both stick figure characters that grow on you and practical insights to help you understand the nature of the art of persuasion. Married couple Billy and Beth are featured again (see review of “The Skinny on Willpower”), and in this episodic book they learn about persuasive events. Author Jim Randel also appears as a stick figure of himself, who counsels and advises Billy and Beth throughout this story.

I really enjoyed this book. In fact, I laughed heartily at the cover! It features a man with a push cart, selling blocks of ice to a woman in an igloo! I found this to be very creative. The artwork is simplistic enough; after all anyone can draw a stick figure, right? Sure, but I don’t think many of us could bring forth emotion and realism to stick figures like the artists of “The Skinny On” series do. Illustration credit in this book goes to Lindy Nass and Rebecca Kunzmann.

As is standard with this series, the front of the book has a set of removable, sturdy bookmarks, and also standard, but quite the bonus, you can get free updates for your book at TheSkinnyOn.Com. I highly recommend for anyone who wants to learn how influence others in a positive fashion. This is a you-can’t-go-wrong read. Enjoy!