Another Review at MyShelf.Com

Book Marketing in the Digital Age
Online Promotion Made Easy

by Yvonne Perry



      The best advice always comes from someone who has been there, done that. It tends to be practical, and easy-to-follow. Yvonne Perry's Book Marketing in the Digital Age is a perfect illustration of how and why it works that way.

Perry is not only an editor but has written and promoted a nonfiction book of her own, Right to Recover: Winning the Political and Religious Wars Over Stem Cell Research in America. Thus the resources she gives—from online radio programs to online social networks—are things she has tried herself, things that have worked well for her. That kind of information is much better for newbie authors than info that has merely been researched.

I should insert a caveat here. I've been hanging around the Web for some time now and I still learned much from this book. While reviewing (read "reviewing" as "reminders") and some new resources never hurt any writer, no matter how practiced she might be. Still, this book is presented in such a way that new authors will get it. And the information in it is essential even if they choose to work with a publicist or with a Web designer.

After reading Book Marketing in the Digital Age any author will be better equipped to be a full partner in the publishing process of her book and, yes, "publishing process" includes the promotion of it.

Oh, another caveat. I am quoted in this book. I didn't know that before I offered to review it. I just wanted to read it. And I'm glad I did. You will be, too.

The Book

Write On! Publishing
October 15, 2008
E-book
978-0-9753870-5-4
Business / Writing/ Promotion/ Online
Purchase eBook on Author's site
Excerpt
NOTE:

The Reviewer

Carolyn Howard-Johnson
Reviewed 2008
NOTE: Reviewer Carolyn Howard-Johnson is the award-winning author of This is the Place, Harkening: A Collection of Stories Remembered, and a chapbook of poetry titled Tracings, winner of the Military Writers Society of America's Award of Excellence and named Top Ten Best Reads by the Compulsive Reader. She is also the author of the HowToDoItFrugally Series of books including The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success and The Frugal Book Promoter: How to Do What Your Publisher Won't, the 2004 winner of USA Book News' Best Professional Book of the Year and Irwin awards.
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