There is not much to say about The Savvy Book Marketer’s Guide to Successful Social Marketing by Dana Lynn Smith that can't be said in one sentence. This book is basic and clear enough for writers just beginning to use social marketing as a marketing tool but complete enough that even veteran social marketers will find new applications and new marketing ideas within its pages.

OK. Let's add a few more sentences—out of enthusiasm. This book is absolutely amazing. It is well organized and even includes calls to action at the end of each major section as an extra help. I would have wished for a real in-the-hand book because that's the way I am, but with something as explosive as social marketing, an e-book is perfect. Smith will find it easy to keep her book and its multitude of links fresh for you with new online developments. I'll be recommending it to those taking my marketing classes at UCLA for sure.

If you've been saying "I don't 'get' Twitter," this is the book for you.